INTERNSHIP - B2B Event Marketing & Trade show Strategy (M/F/X)

Join a fast‑paced international marketing team and play a key role in shaping HMS’s presence at major global trade shows.

If you’re ready to learn, collaborate, and make a real impact, this internship puts you at the centre of B2B event action.

Internship duration : min 4-6 months / Max 12 months

Objective: Support the marketing team (23 people) in planning and optimising HMS participation in international trade shows and industry events.

The internship takes place within the IDS Marketing Division, specifically supporting the Events Management function. The student will work closely with the Events Manager and collaborate with Campaign Managers, Market Managers, Sales teams, and Product teams to support the delivery of global B2B events.

The role offers hands-on experience across the full event lifecycle, from planning and logistics to execution and post-event follow-up, within an international industrial automation environment.

As part of the IDS Marketing team, you will contribute to ongoing projects and support the team in their daily activities.

Your tasks include:

• Supporting delivery of the Events 2026 strategy
• Assisting the Events Manager in coordinating global events
• Supporting stakeholder management across marketing, sales, and product teams
• Completing exhibitor/venue portals (company descriptions, press releases, visuals, etc.)
• Adding and maintaining event information on HMS SharePoint and website
• Coordinating literature (ordering, stock management, and logistics)
• Researching, sourcing, and coordinating event giveaways
• Supporting stand manning coordination and “Save the Date” communications
• Assisting with ordering branded materials (shirts, badges, etc.)
• Coordinating accommodation and travel arrangements
• Supporting restaurant and catering bookings where required
• Assisting with lead capture tools (setup, testing, and deployment)
• Helping manage logistics and shipment of event equipment
• Generating Idea on how to drive people to the stand (external and at the event)

You will work using structured and professional methodologies, such as:

• Project management tools (e.g. Monday.com) for task tracking
• Budget tracking and cost control practices
• Event planning frameworks and timelines
• CRM systems for lead tracking and post-event follow-up
• Cross-functional collaboration and stakeholder communication 

The skills you will develop:

• Technical skills: Event planning tools, CRM systems, marketing platforms, logistics coordination
• Analytical & problem-solving skills: Budget tracking, event performance analysis, KPI monitoring
• Communication & teamwork: Working with international teams and external suppliers
• Project management: Planning, prioritisation, and execution of multiple events
• Industry exposure: Industrial automation and B2B marketing environment

• You are currently studying Marketing, Business, Events Management, or similar
• You have strong organisational and multitasking skills
• You have good communication skills in English (additional languages are a plus)
• You are proactive, detail-oriented, and eager to learn
• You have interest in B2B marketing and international events
• You are comfortable working in a fast-paced, collaborative environment

Project Title / Theme: Optimising ROI and Lead Generation from B2B Trade Shows in Industrial Automation

Context and Objectives

This final year project is proposed within the Marketing team and addresses a concrete business or technical challenge faced by IDS/HMS. The objective is to allow you to apply academic knowledge to a real-world case while delivering tangible outcomes for the company.

This final year project is proposed within the IDS Marketing team and addresses a key business challenge: maximising the return on investment (ROI) from international trade shows and events.

The objective is to analyse current event strategies, identify improvement opportunities, and develop a data-driven framework to enhance lead generation, attendee engagement, and post-event conversion.

Project Scope and Expected Outcomes

You will be responsible for:

• Analysing current HMS event performance (KPIs, costs, leads, ROI)
• Reviewing industry best practices and competitor event strategies
• Evaluating the effectiveness of pre-event, on-site, and post-event activities
• Identifying gaps in lead capture, qualification, and follow-up processes
• Proposing improvements to event strategy and execution

Expected outcomes may include:

• A structured framework for measuring event ROI
• Recommendations to improve lead quality and conversion rates
• Optimised event journey (pre, during, post)
• Guidelines for standardising global event execution
• Dashboard or reporting model for event performance tracking

Methodology

The project will be conducted using a structured approach, including:

• Data collection and analysis (CRM, event tools, reports)
• Benchmarking against industry standards
• Stakeholder interviews (marketing, sales, product teams)
• Quantitative and qualitative analysis
• Development of strategic recommendations and practical tools

Skills Developed

• Data analysis and KPI measurement
• Strategic marketing and ROI evaluation
• Project management and research skills
• Stakeholder communication and presentation
• Understanding of B2B event marketing in an international context

The HMS Networks Group, which employs more than 1100 people in 20 countries, is an internationally leading provider in the field of Industrial Information & Communication Technology (Industrial ICT).  

Driven by a strong customer-centric approach and dynamic growth, HMS has unparalleled expertise in Industrial Data and IIoT—from secure remote connectivity to real-time data visualization and advanced diagnostics. 

With a comprehensive industrial vision, HMS delivers solutions that connect machines and devices to the cloud, enable local operational control, and provide clear, actionable data insights. Security and reliability are at the core of every offering, with robust technologies built to meet the demands of harsh industrial environments. 

HMS is also a driver of innovation and expansion, following the recent integration of Red Lion® and PEAK-System®, and the launch of Ewon Cloud and Ewon Edge in early 2025. 

We also like to say that we put Heart, Mind and Soul into our work. That's how we create our shared culture, and it's a pretty good acronym for that too. 

At HMS, we believe that equal treatment and equal opportunity shall apply to everyone, regardless of ethnicity, nationality, gender, gender identity or expression, sexual orientation, religion or other belief, political opinion, social origin, disability, age or any other status protected by applicable laws. 

We believe the best ideas come from diverse perspectives working together in a respectful, balanced environment. 

Our culture is built on trust, empathy, and collaboration, where everyone feels safe to grow, share ideas, and find meaning in their work. 
Whether you're seeking innovation, development, or a healthy work-life balance, you’ll find a place where you can truly thrive. 

We value listening, mentoring, and supportive leadership, and our working conditions are designed to reflect the realities of life, because success looks different for everyone. 

This commitment applies throughout the employee journey, across all HMS locations.

Welcome to HMS!